ECUE Business administration

Code de l'ECUE : IPEBUS

Ce cours est proposé dans 5 UE

Structure

PORTAIL ECONOMIE GESTION

Domaine disciplinaire

Sciences de gestion et du management

Lieu d'enseignement

Campus Saint Jean d'Angély

Niveau du cours

Licence 2

Semestre

Semestre impair

Langue

Anglais

PRESENTATION

This course provides an in-depth introduction to the fundamental principles of business management in an international context. Students will explore the core business functions such as marketing, operations, and organizational behavior, while developing decision-making and managerial problem-solving skills. The course also addresses contemporary issues and emerging trends in international business, focusing on the economic, political, and social environments at both global and European levels. Students will have the opportunity to analyze real case studies and engage in group discussions to apply key concepts.

Responsable(s) du cours

Rayane Elidrissi

Présentiel

20h de cours magistral

PREREQUIS

Avant le début du cours, je dois ...

An auto-positionning test is available here :
Have a B2 level in English
https://lms.univ-cotedazur.fr/mod/questionnaire/view.php?id=352085
Took the Introduction to Management course (L1)

OBJECTIFS

A la fin de ce cours, je devrais être capable de...

Understand current issues and emerging trends in international business.
Understand the fundamental principles of business management.
Explore the different business functions: marketing, operations, organisational behaviour.
Develop decision-making and managerial problem-solving skills.

CONTENU

Dynamic Overview of the World

Aucune description
The International Approach

Aucune description
Domestic Environment (Uncontrollables)

Aucune description
Corporate Strategy

Taking a look to new and original thinkings in Business Administration (Foucault, Hofstede)
Supply Chain, Social Responsibility, and Ethics in Business

Aucune description
Doing Business in Europe

Aucune description

Accéder au Syllabus complet (Authentification requise)

Important

Ce syllabus n’a aucune valeur contractuelle. Son contenu est susceptible d’évoluer en cours d’année : soyez attentifs aux dernières modifications.