In the last few years, the public and private sectors have been heavily investing in innovative projects by stimulating ecosystems that generate innovations. In this context, disruptive innovations come mainly from scientific research. Considering that highly technological projects are the probable basis for a new cycle of significant growth, generating employment and economic sustainability, it seems relevant to densify exchanges between the worlds of research and business.
The challenge we wish to take up here is to contribute to this dynamic by training managers to be capable of evolving in uncertain and changing technological environment. The deeptech innovative projects are logically particularly risky, as they last over a long period of time, with often unidentified markets, and require heavy investments. These projects require specific knowledge and skills to emerge, raise money and grow. The purpose of this courses is to train managers able to understand and deal with this complex world and these new issues.
The purpose of this programme is to introduce the participants to the world of entrepreneurship, increase entrepreneurial spirit without distinction of discipline.
A focus is given on deeptech (or deepscience) in order to address the most complex challenges and the newest issues related to entrepreneurship.
You have a promising technology and want to launch a company. This session will help you to understand the key points of Deeptech business launch, get the roadmap and description of the ecosystem, and learn about the tools that can help you.
Speaker: Florent Genoux
Intellectual Property protection will provide your start-up a sustainable competitive advantage. Learn about the legal tools that can help you succeed with your project and build an effective IP strategy protecting your innovation.
Teaching objectives
The aim of this course is to give students a global overview on intellectual property rights. Several misconceptions are made regarding the tools used in intellectual property rights: the lecture aims to explain the difference between patents, designs, trademarks and what does it mean to register them: is it useful, when you should do it, etc.
The course gives general guidelines to handle intellectual property rights and also as an economic asset having value in a broad sense.
Students should be able to:
Speaker : Michel Callois
Marketing strategy will help leverage IP strength. The course explains the importance of identifying customer needs, several market niches, and to iteratively test them out using a lean startup approach to find the best product market fit to get started.
Speaker: Guillene Ribière
Business model is the underlying sesame of value creation and profitability planning. This course will help you to define the business value, establish business strategy based on the environment and choose the most appropriate operational methods for achieving sustainable competitive advantage.
Teaching objectives
Speaker: Galena Pisoni
Innovation requires reactive project management tools. Mapping clear priorities, keeping constant focus on business value and quality, choosing the adaptive methods of project control will help to advance with your project.
Teaching objectives
Speaker: Mélissa Michelet
From prototyping to operational plan and scaling up, the entrepreneur needs to plan out the operations process, costs, managing resources and equipment. The course addresses the main challenges of a Deeptech start-up, such as initial low profitability, inventory management and resources planning.
Speaker: Christophe Imbert
The essential element of the start-up success is the ability to find rending for running and growing the business. This course will introduce you to the various options that you may consider and the key points of financial planning, cash flow management and financing tools.
Speaker: Nicolas Riche
Pitch is crucial for promoting your project and federating support. This course will help you to build the structure of your presentation to convince the public of the successful business model that replies to customer needs.
Speaker: Sophie Monteil
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Français
English