ECUE Business competitiveness

ECUE's code : ILEEBC6

Belong to 4 UE

Structure

PORTAIL ECONOMIE GESTION

Disciplinary domain

Sciences de gestion et du management

Campus

Campus Saint Jean d'Angély

Course's level

Licence 3

Semester

Semestre pair

Language

Anglais

PRESENTATION

The objective of this course is to provide students with the foundations they need to understand how firms gain and maintain competitive advantage, and how competitive advantage shapes competition and market outcomes. Methodologically, the course synthesizes and integrates various economic and managerial approaches with a stronger focus on the economic perspective.

The course starts by discussing concepts of competitiveness and its drivers. We then illustrate the effects of firm heterogeneity in terms of competitiveness on competition and market outcomes, addressing product- and process-related factors of competitiveness. In addition, we analyze firms' incentives to invest in competitive activities such as product and/or process R&D.

Course's manager(s)

Philipp-Clemens Harting

In class

20h of lectures

PREREQUISITES

Before the start of the course, I must ...

Industrial economics (e.g., market concentration).
Basic concepts of microeconomic theory (e.g., transaction costs, research costs, game theory etc.)

OBJECTIVES

By the end of this course, I should be able to...

Understand the evolutionary perspective in which firm competiveness acts as a market selection device in dynamically evolving industry environments.
Analyze firm incentives to improve cost-related and product-related factors of competitiveness
Understand the concept of firms competiveness, its various factors and how competiveness affects firm performance and market outcomes
Know how firms’ competiveness affects the market outcome depending on the form of competition.

CONTENT

Concepts of competitiveness, its factors and effects

No description
Cost-related competitiveness

- Oligopolistic markets with cost heterogeneity
- Strategic process R\&D choice in oligopolistic markets
Product-related competitiveness

- Vertical product differentiation and natural oligopolies
- Horizontal product differentiation
- Strategic product R\&D choice in oligopolistic markets
Competitiveness, innovation and industry evolution

No description
Mergers and Acquisitions: Incentives and market effects of horizontal and vertical integration

No description

Access to complete Syllabus (Authentification required)

Important

This syllabus has no contractual value. Its content is subject to change throughout this year: be aware to the last updates