ECUE Business competitiveness

Code de l'ECUE : ILEEBC6

Ce cours est proposé dans 4 UE

Structure

PORTAIL ECONOMIE GESTION

Domaine disciplinaire

Sciences de gestion et du management

Lieu d'enseignement

Campus Saint Jean d'Angély

Niveau du cours

Licence 3

Semestre

Semestre pair

Langue

Anglais

PRESENTATION

The objective of this course is to provide students with the foundations they need to understand how enterprises gain and maintain competitive advantage, and thus how managers make dedicated strategic decisions for this purpose. From a methodological point of view, this course synthesizes and integrates different strategic frameworks, empirical research and practical applications with current real world examples. This approach aims to facilitate the understanding of how a different set of strategic tools can be used to solve different problems related to the competitiveness of firms, their seek for a long-term competitive advantage, and their corporate governance strategy.

Responsable(s) du cours

Philipp-Clemens Harting

Présentiel

20h de cours magistral

PREREQUIS

Avant le début du cours, je dois ...

Industrial economics (e.g., market concentration).
Basic concepts of microeconomic theory (e.g., transaction costs, research costs, etc.)

OBJECTIFS

A la fin de ce cours, je devrais être capable de...

Understand the evolutionary perspective in which firm competiveness acts as a market selection device in dynamically evolving industry environments.
Analyze firm incentives to improve cost-related and product-related factors of competitiveness
Apply the knowledge, tools and techniques acquired in previous economics, accounting, and operations management courses in order to perform a business simulation.
Apply the above strategic analytical tools to solve business cases

CONTENU

Concepts of competitiveness, its factors and effects

Aucune description
Cost-related competitiveness

- Oligopolistic markets with cost heterogeneity
- Strategic process R\&D choice in oligopolistic markets
Product-related competitiveness

- Vertical product differentiation and natural oligopolies
- Horizontal product differentiation
- Strategic product R\&D choice in oligopolistic markets
Competitiveness, innovation and industry evolution

Aucune description
Mergers and Acquisitions: Incentives and market effects of horizontal and vertical integration

Aucune description

Accéder au Syllabus complet (Authentification requise)

Important

Ce syllabus n’a aucune valeur contractuelle. Son contenu est susceptible d’évoluer en cours d’année : soyez attentifs aux dernières modifications.