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Meeting the three industrial revolutions and their consequences on business forms
ECUE International management & E-business and the 4th IR
ECUE's code : IMECIM1
EUR ELMI
Sciences de gestion et du management
Campus Saint Jean d'Angély
Master 1
Semestre impair
Anglais
PRESENTATION
In simple terms, e-business is the promotion of products or brands via one or more forms of electronic media. e-business is often referred to as e-commerce, online marketing, internet marketing or web marketing. E-business objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time Related); and today’s international businesses should benchmark against global competitors to ensure that they are more effective.
4th Industrial Revolution (4IR or Industry 4.0) is the new era in the digitization of the manufacturing sector, enabled by disruptive trends which include IOT, big data, connectivity, data analytics, human-machine interaction, and robotics.
This class introduces students to e-business, how it is used by international managers to achieve goals and ensure a better performance in the 4th Industrial Revolution Era.
Course's manager(s)
In class
- 15h of lectures
PREREQUISITES
No prerequisite
OBJECTIVES
By the end of this course, I should be able to...
- To understand the international business environment and how it affects the strategic and operational decisions which managers must make
- To develop an appreciation for the ways in which political, economic and legal factors change and influence the opportunities that international businesses face
- To review the technological environment around the world and how it affects the international manager’s decisions and operations as well as the war for talent around the globe
- To explore essential e-business skills for developing the career as a manager in a multinational company
- To discover the meaning and scope of e-business and the difference between e- business and e-commerce
- To review the main reasons for becoming an e-business and barriers that may restrict it
- To learn the ongoing business challenges of managing e-business in an organisation, particularly tech start-ups
- To understand the potential impact of 4th Industrial Revolution on International Managers
CONTENT
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The International Manager's Environment
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The Cultural Context Of International Management
Speculation and consequences
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Formulating And Implementing Strategy For International And Global Operations
The e-economy and the market place- From strategy to business modelling
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International Human Resources Management
Understanding the Sharing Economy and the consequences & societal challenges
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First, Second, Third and Fourth Industrial Revolution
No description
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Introduction To E- Business
No description
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Managing E- Business Infrastructure
No description
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E-Business Strategy
No description
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Supply Chain and Demand
No description
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Digital Marketing
No description
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Customer Relationship Management
No description
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Customer Experience and Service Design
No description
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Managing Digital Transformation and Growth Hacking
No description
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Course Wrap-up
No description
Access to complete Syllabus (Authentification required)
Important
This syllabus has no contractual value. Its content is subject to change throughout this year: be aware to the last updates