ECUE International management & E-business and the 4th IR

Code de l'ECUE : IMECIM1

Ce cours appartient à UE Management international 1 (6 ECTS) qui contient 2 ECUE

Structure

EUR ELMI

Domaine disciplinaire

Sciences de gestion et du management

Lieu d'enseignement

Campus Saint Jean d'Angély

Niveau du cours

Master 1

Semestre

Semestre impair

Langue

Anglais

PRESENTATION

In simple terms, e-business is the promotion of products or brands via one or more forms of electronic media. e-business is often referred to as e-commerce, online marketing, internet marketing or web marketing. E-business objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time Related); and today’s international businesses should benchmark against global competitors to ensure that they are more effective.

4th Industrial Revolution (4IR or Industry 4.0) is the new era in the digitization of the manufacturing sector, enabled by disruptive trends which include IOT, big data, connectivity, data analytics, human-machine interaction, and robotics.

This class introduces students to e-business, how it is used by international managers to achieve goals and ensure a better performance in the 4th Industrial Revolution Era.

Responsable(s) du cours

Présentiel

15h de cours magistral

PREREQUIS

Pas de prérequis

OBJECTIFS

A la fin de ce cours, je devrais être capable de...

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To develop an appreciation for the ways in which political, economic and legal factors change and influence the opportunities that international businesses face
To review the technological environment around the world and how it affects the international manager’s decisions and operations as well as the war for talent around the globe
To explore essential e-business skills for developing the career as a manager in a multinational company
To discover the meaning and scope of e-business and the difference between e- business and e-commerce
To review the main reasons for becoming an e-business and barriers that may restrict it
To learn the ongoing business challenges of managing e-business in an organisation, particularly tech start-ups
To understand the potential impact of 4th Industrial Revolution on International Managers

CONTENU

I - From industry 1.0 to industry 4.0

Meeting the three industrial revolutions and their consequences on business forms
II - The dotcomtechbubble and analysis of their impact on the market place; lessons to be learned

Speculation and consequences
III - Breaking down the new economy

The e-economy and the market place- From strategy to business modelling
IV - New approaches to competitiveness in the 4IR economy. Emerging technologies

Understanding the Sharing Economy and the consequences & societal challenges
First, Second, Third and Fourth Industrial Revolution

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Introduction To E- Business

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Managing E- Business Infrastructure

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E-Business Strategy

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Supply Chain and Demand

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Digital Marketing

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Customer Relationship Management

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Customer Experience and Service Design

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Managing Digital Transformation and Growth Hacking

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Course Wrap-up

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Accéder au Syllabus complet (Authentification requise)

Important

Ce syllabus n’a aucune valeur contractuelle. Son contenu est susceptible d’évoluer en cours d’année : soyez attentifs aux dernières modifications.