ECUE Managing international business operations

ECUE's code : IMECBO2

This course belong to UE Business international 1 (6 ECTS) which contains 3 ECUE

Structure

EUR ELMI

Disciplinary domain

Sciences économiques

Campus

Campus Saint Jean d'Angély

Course's level

Master 1

Semester

Semestre impair

Language

Anglais

PRESENTATION

Across this journey, the student will get to know some key oral techniques through the impromptu speech exercise which will help him to think on his feet and to be able to articulate a consistent answer to any kind of questions in any kind of situations.

Operational business means being able to master sales and price management. A specific focus on price management will be provided as it’s THE key lever to maximize profit.

Last but not least, Operations are more and more digitalized both from a back office and a front office prospective. At the end of the course, the students will understand how digitalization needs to be included at each steps of the operational business.

Course's manager(s)

In class

20h of lectures

PREREQUISITES

Before the start of the course, I must ...

master what are a business and marketing plans
Read the bibliographic elements provided hereunder

OBJECTIVES

By the end of this course, I should be able to...

to build a launch plan and present it to an executive board
to build a sales pitch and when dealing with a B to B offer
to master all the sales process with the right strategy
to put in place at each steps to maximize his chances for a positive outcome

CONTENT

1 - Sales pitch presentations + Impromptu speeches

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2 - Impromptu Speeches (Techniques) & Presentation efficiency

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3 - What is a Marketing Plan ?

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4 - How to launch a new offer ?

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5 - Price management

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6 - Digital Marketing – Basics on SEO / SEA and e-Rep.

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7 - Email efficiency

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8 - Selling methodology

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9 - Sales pitch V2 + Impromptu speeches V2 (Practice)

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Access to complete Syllabus (Authentification required)

Important

This syllabus has no contractual value. Its content is subject to change throughout this year: be aware to the last updates