ECUE Managing international business operations

Code de l'ECUE : IMECBO2

Ce cours appartient à UE Business international 1 (6 ECTS) qui contient 3 ECUE

Structure

EUR ELMI

Domaine disciplinaire

Sciences économiques

Lieu d'enseignement

Campus Saint Jean d'Angély

Niveau du cours

Master 1

Semestre

Semestre impair

Langue

Anglais

PRESENTATION

Across this journey, the student will get to know some key oral techniques through the impromptu speech exercise which will help him to think on his feet and to be able to articulate a consistent answer to any kind of questions in any kind of situations.

Operational business means being able to master sales and price management. A specific focus on price management will be provided as it’s THE key lever to maximize profit.

Last but not least, Operations are more and more digitalized both from a back office and a front office prospective. At the end of the course, the students will understand how digitalization needs to be included at each steps of the operational business.

Responsable(s) du cours

Présentiel

20h de cours magistral

PREREQUIS

Avant le début du cours, je dois ...

master what are a business and marketing plans
Read the bibliographic elements provided hereunder

OBJECTIFS

A la fin de ce cours, je devrais être capable de...

to build a launch plan and present it to an executive board
to build a sales pitch and when dealing with a B to B offer
to master all the sales process with the right strategy
to put in place at each steps to maximize his chances for a positive outcome

CONTENU

1 - Sales pitch presentations + Impromptu speeches

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2 - Impromptu Speeches (Techniques) & Presentation efficiency

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3 - What is a Marketing Plan ?

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4 - How to launch a new offer ?

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5 - Price management

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6 - Digital Marketing – Basics on SEO / SEA and e-Rep.

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7 - Email efficiency

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8 - Selling methodology

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9 - Sales pitch V2 + Impromptu speeches V2 (Practice)

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Accéder au Syllabus complet (Authentification requise)

Important

Ce syllabus n’a aucune valeur contractuelle. Son contenu est susceptible d’évoluer en cours d’année : soyez attentifs aux dernières modifications.