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operating in a Global Business Environment
ECUE Foreign markets entry strategies
ECUE's code : IMECFM3
EUR ELMI
Sciences de gestion et du management
Campus Saint Jean d'Angély
Master 2
Semestre impair
Anglais
PRESENTATION
The objective of this course is to understand the processes, strategies and impacts of
internationalization’s decisions on companies in today’s globalized and interconnected world.
There will be specific attention paid to evaluating international market opportunities,
understanding the need for developing and adapting entry and marketing strategies to
specific ‘national markets’.
There will be another particular focus aimed at understanding the factors that would influence
international success - and sometimes failure - of companies.
Course's manager(s)
Eric Mosesco
In class
- 15h of lectures
PREREQUISITES
No prerequisite
OBJECTIVES
By the end of this course, I should be able to...
- Understand the processes
CONTENT
-
Introduction
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International Market Research
No description
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Market Selection Strategy
No description
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Market Entry Strategies
No description
Access to complete Syllabus (Authentification required)
Important
This syllabus has no contractual value. Its content is subject to change throughout this year: be aware to the last updates