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operating in a Global Business Environment
ECUE Foreign markets entry strategies
Code de l'ECUE : IMECFM3
EUR ELMI
Sciences de gestion et du management
Campus Saint Jean d'Angély
Master 2
Semestre impair
Anglais
PRESENTATION
The objective of this course is to understand the processes, strategies and impacts of
internationalization’s decisions on companies in today’s globalized and interconnected world.
There will be specific attention paid to evaluating international market opportunities,
understanding the need for developing and adapting entry and marketing strategies to
specific ‘national markets’.
There will be another particular focus aimed at understanding the factors that would influence
international success - and sometimes failure - of companies.
Responsable(s) du cours
Eric Mosesco
Présentiel
- 15h de cours magistral
PREREQUIS
Pas de prérequis
OBJECTIFS
A la fin de ce cours, je devrais être capable de...
- Understand the processes
CONTENU
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Introduction
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International Market Research
Aucune description
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Market Selection Strategy
Aucune description
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Market Entry Strategies
Aucune description
Accéder au Syllabus complet (Authentification requise)
Important
Ce syllabus n’a aucune valeur contractuelle. Son contenu est susceptible d’évoluer en cours d’année : soyez attentifs aux dernières modifications.