ECUE International business strategy

ECUE's code : IMECBS3

This course belong to UE Stratégie internationale (3 ECTS) which contains 3 ECUE

Structure

EUR ELMI

Disciplinary domain

Sciences économiques

Campus

Campus Saint Jean d'Angély

Course's level

Master 2

Semester

Semestre pair

Language

Anglais

Understand what a company needs to do and understand in order to develop an international

successful business strategy.

No prerequisite

By the end of this course, I should be able to...

1. Define the right country for our business, and get prepared for our competitors reactions & retaliations.

Countries metrics, the competitor retaliation matrix Outcome: defining the country strategy
2. Understand the local customers culture & “careabout” by country.

Customer care about, Alternate solution generator, house of quality, outcome: defining the customer strategy
3. Understand the local market status & evolution by country.

Defining the market status, the diffusion curve, outcome: defining the right entry method.

Important

This syllabus has no contractual value. Its content is subject to change throughout this year: be aware to the last updates