ECUE International business strategy

Code de l'ECUE : IMECBS3

Ce cours appartient à UE Stratégie internationale (3 ECTS) qui contient 3 ECUE

Structure

EUR ELMI

Domaine disciplinaire

Sciences économiques

Lieu d'enseignement

Campus Saint Jean d'Angély

Niveau du cours

Master 2

Semestre

Semestre pair

Langue

Anglais

Understand what a company needs to do and understand in order to develop an international

successful business strategy.

Pas de prérequis

A la fin de ce cours, je devrais être capable de...

1. Define the right country for our business, and get prepared for our competitors reactions & retaliations.

Countries metrics, the competitor retaliation matrix Outcome: defining the country strategy
2. Understand the local customers culture & “careabout” by country.

Customer care about, Alternate solution generator, house of quality, outcome: defining the customer strategy
3. Understand the local market status & evolution by country.

Defining the market status, the diffusion curve, outcome: defining the right entry method.

Important

Ce syllabus n’a aucune valeur contractuelle. Son contenu est susceptible d’évoluer en cours d’année : soyez attentifs aux dernières modifications.